Privacy policy

We collect information you give us directly, and some information automatically:

• Contact & order details — name, email, phone, billing and shipping address.
• Account information — username, password, saved shade matches and order history.
• Shopping activity — items you view, add to cart or purchase.
• Customer support messages — anything you share when you contact us.
• Usage data — device, browser, IP address and pages visited, collected via cookies and similar technology.

We also receive information from trusted third parties: our storefront platform (Shopify), our payment processors, and analytics/advertising partners.

• Provide our service — process orders, arrange delivery, handle returns and support your account (performing our contract with you).
• Marketing — send updates about new shades, restocks and offers, if you’ve opted in. You can unsubscribe at any time.
• Improve our site — understand how the shop is used so we can make it better (legitimate interest).
• Security & fraud prevention — protect your account and our business.

We use cookies to power the site, remember your basket, run analytics and (with consent) personalise marketing. See our Cookie Policy for the full list. You can control cookies through your browser settings.

We share personal information only where necessary, with categories of recipient including:

• Service providers (hosting, payment processing, fulfilment, customer support)
• Marketing and analytics partners, under their own privacy notices
• Our corporate group and affiliates
• Legal or regulatory bodies where required by law

We do not sell personal information.

Depending on where you live, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate information
• Ask us to delete your data
• Port your data to another provider
• Object to or restrict our processing
• Withdraw consent for marketing

To exercise any of these rights, email us at hello@supercover.co.uk. If you’re not satisfied with our response, you can complain to the UK Information Commissioner’s Office (ICO).

We use reasonable technical and organisational measures to protect your data, but no system is impenetrable. We keep personal information only as long as we need it to provide the service, meet legal obligations or resolve disputes.

We may transfer, store or process your data outside the UK. Where we do, we rely on recognised safeguards such as the UK International Data Transfer Agreement or Standard Contractual Clauses.

Data controller: SUPERCOVER Limited, Unit 2A Enlightened Business Park, Palehouse Common, Framfield, East Sussex TN22 5QZ, United Kingdom.

Questions? Use our contact form

Company registration and ICO registration numbers to be added.